Meitu was established in October 2008, with a mission of making the world a more beautiful place. Meitu's vision is to build an ecosystem around beauty and make everyone a user of Meitu's products. Meitu has created a rich portfolio of software and hardware offerings, including Meitu, BeautyCam, Meipai (our short-form video and live streaming community app) and Meitu Smartphones. Meitu has not only transformed the way our users create and share beauty, but has also precipitated the selfie phenomenon in China.
As of October 31, 2016, Meitu's apps have been activated on over 1.1 billion unique devices worldwide and engaged 456 million MAUs. According to App Annie, Meitu has been repeatedly ranked as one of the top eight iOS non-game app developers globally from June 2014 through October 2016, together with global Internet giants such as Alibaba, Apple, Baidu, Facebook, Google, Microsoft and Tencent.On December 15th, 2016, Meitu became a listed company on the Main Board of the Hong Kong Stock Exchange.
In China, "Meitu" is not only used as a verb for "enhancing images", but it also represents beauty, trendiness and youthfulness. Meitu believes that people's desire for beauty can cross cultural and geographic boundaries -- Meitu has successfully expanded its presence abroad, with more than 430 million overseas users. Meitu has also launched localized apps and established local teams in several countries and regions including India, Japan, the United States and Singapore.