MakeupPlus, the makeup camera app, has partnered with vlogging star NikkieTutorials and the Peacemakers network to create the #SHEunites campaign.
The YouTube sensation, who you may recognise from the 'Power of Makeup' video that went viral, is standing up for women and the power of makeup in her new campaign.
As part of #SHEunites, MakeupPlus, along with the UN-initiated Peacemaker's Network, are working towards donating $100k to supporting women in need for every free app download, picture taken and share to social with the hashtag #SHEunites.
The campaign aims to empower women by giving them a platform to share their stories and passion for makeup, and Nikkie has even created three bespoke beauty looks for the app, which users can choose when downloading.
We love the idea of this campaign and the connection between empowering women with makeup and raising money to help them.